Triscuit wants everybody to experience 'home farming.' They included basil or dill seeds in 4 million boxes, providing seed cards inside marked boxes. My mom is the one that pointed this promotion out to me, and gave me two basil seed cards. I hope to plant them soon.
I think this is a creative way to spread the word about gardening, especially for kids who will be able to see how easy and [in my mind...miraculous] it is to grow a plant/vegetable from one seed speck.
For more information on Triscuit's collaboration with urbanfarming.org visit www.triscuit.com/homefarming
Disclaimer: I am not sure if this promotion is still running; just check your local Triscuit retailer to find out!